RUN LIKE YOU”VE WON: A CANDIDATE’S GUIDE TO DEVELOPING A STRONG MESSAGE, RAISING WHAT YOU NEED, AND EXCITING THE ELECTORATE NOW AVAILABLE
Irvine, CA: Beth Krom, former City Councilmember and Mayor of Irvine, has drawn on lessons learned through her seven campaigns and sixteen years in public office to help highly motivated candidates run, win and serve.
An experienced campaigner and well-respected public official, Beth Krom believes building better candidates is an essential strategy for strengthening our democracy. From crafting their message and perfecting their pitch, to team building, balancing priorities and maximizing fundraising opportunities, the information in this book will help candidates establish their credibility, raise their visibility and position themselves for success.
“Beth Krom has written a wonderful book to guide those who are considering running for public office. She uses her experience of standing for election six times and of advising countless other candidates to provide invaluable advice. Her beautifully written book is engaging, practical, and inspiring.” — Erwin Chemerinsky, the Dean and Jesse H. Choper Distinguished Professor of Law, University of California, Berkeley School of Law
Run Like You’ve Won is designed to help candidates and those considering a run for public office:
- Understand the political landscape and anticipate the dynamics that may influence them, their campaign and their personal and professional relationships
- Build their courage, confidence and credibility as a candidate
- Create a candidate profile to establish their credentials, highlight their strengths and connect their experience in life, work and civic affairs to the interests of voters and donors
- Discover their “candidates voice” and develop messaging that educates, engages and inspires
- Turn their rolodex into an effective outreach and engagement tool to enhance the visibility of their campaign, and support donor solicitation and voter contact
- Perfect their pitch and build personalized scripts to enhance success when soliciting donations in person, by phone or through technology and social media
- Develop a plan for building a strong team, engaging voters and managing campaign life
The Kindle book is currently available through Amazon. The paperback edition will be available soon. A special promotion Thursday 7/15/21- Sunday 7/18/21 allows for a FREE copy of the Kindle edition to be ordered.
Beth Krom is a former elected official, a candidate coach and an advocate for democracy. She ran seven campaigns, winning six races for City Council and Mayor in Irvine, CA between 2000 and 2016. Since stepping down from public office, Beth has coached and advised candidates who have a passion for public service, integrating her knowledge and experience as a teacher, candidate, community leader, advocate, writer, mentor and public speaker to help them run, win and serve.
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